Comparing Inbound vs Outbound Marketing

Know the difference between Inbound and Outbound Marketing? Well you need to! The below infographic gives a great case for why you need to be including Inbound marketing as part of your strategy.

Google’s emphasis on content has really fueled this latest trend with a big shift being seen towards great content being shared which is good times for the readers. To stay at the top of the search rankings the top companies are investing heavily in generating educational and valuable content to help position themselves as an authority.

Inbound marketing is passive, so allowing people to come to you and includes mediums like blogging and social media where as outbound marketing is more invasive and involves shoving stuff in peoples faces like banner advertising and Television ads.