The Student Lotto

  • Date: May 9, 2014

Key Aspects

  • Pay-Per-Click
  • Google Adwords

The student lotto is the only 50p per play lottery which regularly has multi-million pound jackpots. The more intriguing aspect of the Student Lotto is that they invest 20% of all ticket sales into student development programs. The recently launched platform has been growing at a rapid pace and we have been helping them by setting up and managing a Pay-Per-Click Google Adwords campaign. This has been majorly successful at times seeing an impressive click through rate of around 25%.

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