Demartino
How a full rebrand and a bespoke WordPress build brought Fitzrovia’s family-run Italian favourite online — as warm and unmistakably Italian as the room itself.
- Client
- De Martino Restaurant
- Scope
- Rebrand & bespoke WordPress
- Sector
- Hospitality · Restaurant
- Status
- Live & serving
De Martino has been feeding Fitzrovia since 1990 — a family-run neighbourhood restaurant built on authentic regional dishes, quality ingredients and proper Italian hospitality. The food had never wavered. The website had. So we gave the whole thing a fresh coat of paint and a new set of foundations: a complete rebrand and a bespoke WordPress build that finally does the room justice.
We wanted the site to taste of the place — warm, unmistakably Italian, and easy to book.
We started with the brand — a confident new wordmark, a warm cream-and-gold palette and editorial typography that reads like a menu you’d actually want to linger over. Then we built it out: full-bleed food photography, a menu that’s a pleasure to browse, private dining and gift pages, and reservations wired in so a table is only ever a couple of taps away. Custom fields run right through it, so the team can keep everything fresh without ever touching code.
A closer look
Homepage to reservation — every screen dressed to match the room.
The stack
Davide & Giorgio Inzani — Demartino Restaurant“The new site finally looks and feels like our restaurant. It’s beautiful, it’s easy for the team to run, and bookings have never been simpler.”
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