Demartino
How a full rebrand and a bespoke WordPress build brought Fitzrovia’s family-run Italian favourite online, every bit as warm and Italian as the restaurant itself.
- Client
- De Martino Restaurant
- Scope
- Rebrand & bespoke WordPress
- Sector
- Hospitality · Restaurant
- Status
- Live & serving
De Martino has been feeding Fitzrovia since 1990. It’s a family-run neighbourhood restaurant built on authentic regional dishes, quality ingredients and proper Italian hospitality. The food had never slipped, but the website had. So we gave it a fresh coat of paint and new foundations: a complete rebrand and a bespoke WordPress build that finally does the restaurant justice.
We wanted the site to capture the feel of the place: warm, unmistakably Italian and easy to book.
We started with the brand: a confident new wordmark, a warm cream-and-gold palette and editorial typography that reads like a menu you’d happily linger over. Then we built the site around it, with full-width food photography, a menu that’s a pleasure to browse, private dining and gift pages, and online reservations so a table is only ever a couple of taps away. Custom fields run throughout, so the team can keep everything up to date without touching any code.
A closer look
From the homepage to reservations, every screen is dressed to match the restaurant.
The stack
Davide & Giorgio Inzani — Demartino Restaurant“The new site finally looks and feels like our restaurant. It’s beautiful, it’s easy for the team to run, and bookings have never been simpler.”
More case studies
A few more builds worth a look.
Want one like it?
Bring us your shop, your portal or your awkward integration. We’ll build something that fits and look after it long after launch.
Work with us!