Hot takes & how-tos.
Big ideas, honest opinions and the occasional strong coffee take — on web, brand and building things people actually want to use.
Editor’s pick
Your website called — it wants a glow-up
You’ve grown. Your offer’s sharper, your team’s bigger. So why is your site still wearing last season’s outfit? Five tell-tale signs it’s time for a rebuild.
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WordPress vs Squarespace or Wix: which one won’t hold you back?
No jargon, no agency hand-waving. A straight-talking guide to picking the platform you won’t have to escape from in two years.
Performance
Speed is a feature, not a nice-to-have
Every second your site dawdles, someone’s wallet snaps shut. Here’s how we make slow sites fly.
Branding
Brand voice: sound like someone worth knowing
Most brands sound like a contract. Yours doesn’t have to. A field guide to writing like a human.
Ecommerce
Checkouts that don’t feel like a tax return
The abandoned cart isn’t a customer problem — it’s a design problem. Let’s fix the leaky bit.
UX
The five-minute audit: is your site earning its keep?
Grab a coffee and run this quick check. By the bottom of the cup you’ll know what to fix first.
WordPress
Hello world!
Every developer’s first line of code says the same thing. So when our shiny new site offered to delete its “Hello World” post, we kept it instead. Here’s why, and what this blog is actually for.
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