Hot takes & how-tos.
Big ideas, honest opinions and the occasional strong take over coffee, on web, brand and building things people actually want to use.
Editor’s pick
New and coming up: AI tools for your business
For two years the AI platforms have decided what to say about your business with no input from you. That’s starting to change. Google’s Preferred Sources button is live, your Business Profile now plugs into Gemini, and ChatGPT business profiles are on the way. Here’s what each one actually does, and what to do about it this week.
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WordPress Security Has Changed. Here’s What’s Different
Automated scanning, AI-assisted attacks and rapid exploitation have quietly rewritten the rules. If your site’s defences were set up more than a year ago, they were built for a different internet.
Strategy
Your website called. It wants a glow-up.
You’ve grown. Your offer’s sharper, your team’s bigger. So why is your site still wearing last season’s outfit? Five tell-tale signs it’s time for a rebuild.
WordPress
WordPress vs Squarespace or Wix: which one won’t hold you back?
No jargon, no agency hand-waving. A straight-talking guide to picking the platform you won’t have to escape from in two years.
Performance
Speed is a feature, not a nice-to-have
Every second your site dawdles, someone’s wallet snaps shut. Here’s how we make slow sites fly.
Branding
Brand voice: sound like someone worth knowing
Most brands sound like a contract. Yours doesn’t have to. A field guide to writing like a human.
Ecommerce
Checkouts that don’t feel like a tax return
The abandoned cart isn’t a customer problem. It’s a design problem. Let’s fix the leaky bit.
UX
The five-minute audit: is your site earning its keep?
Grab a coffee and run this quick check. By the bottom of the cup you’ll know what to fix first.
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