Case Study · Bespoke WordPress

Leapfrog Leak Detection.

We find leaks without finding trouble.

How a bespoke WordPress build gave a specialist leak detection firm a trusted, insurer-ready presence online: clear on method, upfront on price and set up to book surveys.

Leapfrog Leak Detection website shown on laptop and mobile mockups
Client
Leapfrog Leak Detection, Hertford
Scope
Bespoke WordPress design & build
Sector
Trades · Leak detection
Status
Live & booking

Leapfrog track down hidden leaks without ripping up floors or knocking holes in walls. They use thermal imaging, tracer gas, acoustic and moisture testing, and every job comes with a report that’s ready for the insurer. The site had two very different people to win over: a worried homeowner whose boiler keeps losing pressure, and a loss adjuster sending out trace and access jobs by the dozen. We built a bespoke WordPress site that works for both of them: calm, backed by evidence and to the point.

A damp patch is stressful enough. The site needed to feel like the engineer arriving at your door: calm, capable and in control.

Most of the work is in the structure. There are separate service pages for water, central heating, swimming pool and mains leaks, a step-by-step guide to how Leapfrog find leaks, clear pricing, and a section just for insurers with a sample report. Area pages for Hertfordshire, Essex and London help with local search, and the survey booking form asks whether it’s an insurance claim, so enquiries go straight to the engineer with everything they need. It all runs on custom fields, so the team can add reviews, guides and new areas themselves without calling a developer.

Under the hood

The stack

The tools and craft behind the build.

  • Art direction
  • Figma wireframing
  • WordPress bespoke theme
  • ACF
  • Custom post types
  • PHP
  • JavaScript
  • CSS
  • Schema markup
  • Local SEO
  • Lead capture forms
  • Google Tag Manager

“Enquiries come in with the postcode, the symptoms and whether it’s a claim, the site does the first conversation for us.”

Leapfrog Leak Detection — Hertford

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